Butch Bakery – Manly Cupcakes

Someone sent me the link to Butch Bakery this morning and I simply had to give them a mention.

What is it?

They’re a bakery in New York

What makes them special?

Their product. Sure they’re just selling “cup cakes”, but they’ve managed to take a simple product and give it a new and interesting twist and that’s what caught my attention

The graphical style and other elements on the site all reenforce the concept they’re driving – making cupcakes more appealing to boys .. more macho basically

I love it!

Go play with their site

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