Someone sent me the link to Butch Bakery this morning and I simply had to give them a mention.
What is it?
They’re a bakery in New York
What makes them special?
Their product. Sure they’re just selling “cup cakes”, but they’ve managed to take a simple product and give it a new and interesting twist and that’s what caught my attention
The graphical style and other elements on the site all reenforce the concept they’re driving – making cupcakes more appealing to boys .. more macho basically
I love it!
Go play with their site